The Benefits of Social Marketing

The Benefits of Social Marketing

Joining a series of social networking websites may seem like a tedious task, especially if you aren’t a very social person, but results you gain are going to prove themselves to be well worth the effort. I was never a huge fan of social marketing, but I quickly found that social networking sites gave me the opportunity to have a little bit of fun while working on my marketing campaigns. Social Marketing may just be the break you need from your regular daily routine !

If you’re still questioning whether or not social marketing is worth your time, take a few minutes to check out some of the main benefits.

Social networking sites allow you to target niche groups. Most social networking sites have groups or filters that allow you to separate your contacts or make new ones based on their interests. This is great because you are guaranteeing that your messages will be seen by an audience that is already somewhat interested in what you have to say. I found one of the hardest parts of marketing was finding people who were really interested in my niche. Social marketing saves me the trouble of filtering those who aren’t really interested.

Social Marketing costs less than traditional advertising methods. Social Marketing may take a little more time and effort, but it costs much less than a pay per click ( PPC ) advertising campaign and can often be more effective. If you pay for a pay per click advertising
campaign, you have to worry about paying for clicks regardless of whether or not they result in a sale. The links you post on social networking sites won’t cost you anything more than time.

Social Marketing doesn’t require a ton of skill. While it helps to have a little bit of marketing background, you do not have to be a lifetime student of marketing or SEO in order to launch an effective social marketing campaign. As long as you can communicate in clear, grammatically correct English, you’ll find yourself more than half way home. You can focus more on the knowledge you need to have regarding your niche and less on difficult technical skills.

Social Marketing helps with SEO. Even though you don’t have to know a lot about SEO to launch a social marketing campaign, a little bit of knowledge will be helpful. Every single time you place a link to your website on another website you are creating an inbound link. Inbound links are critical to SEO, as they prove to the search engines that your website is useful and popular, thus increasing your page rank.

When I first started my online career, i was hesitant to use social networking sites as part of my marketing strategy. I thought they were simply websites where people gathered to collect friends and swap photographs. Once I learned how to effectively use these sites, I was pleasantly surprised to see the impact social marketing had on my ability to generate web traffic. I truly believe you’ll be just as amazed as I was.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

Get Start in Social Marketing

Get Start in Social Marketing

Have you ever gotten an e-mail from a friend or colleague asking you to join xx.com but didn't know what it was or why they were asking you to join ?

Did you know that Facebook and MySpace are more than just websites that high school and college kids spend their time on ?

Are you looking for new ways to find clients and customers, improve your brand name, and get more referrals for ZERO cost ?

Welcome to the world of Social Networking.

Today more than ever, consumers trust referrals from friends more than they trust advertising. In this case, friends are those they've met and built a "relationship"with using social networking.

Most business owners have heard of these sites and know they should be doing something, but many just don't know what to do, which social sites to join and how to start.

A social marketing strategy is an integrated mixture of various tools, components and tips. The good use of this mixture will help you configure a successful marketing plan that will go a long way in effectively and advantageously promoting your products and services.

1. ) Learning the Ropes

It's important that you learn all the rules of social marketing. If not all, enough to keep you going in the hunt ! Make sure that you know the ins and outs of the social networking sites and their workings. More importantly you must also learn how to use a collection of social networking sites together. This will help you configure an effective strategy.

2. ) Network Participation

This is an important social marketing strategy tip that you have to keep in mind. In order to become a part of social marketing network, you must first become a part of it. It's important to get involved and not just have fly on the wall approach. Trust and relationship is only established through interaction and hence network participation is of great importance.

3. ) Reviewing the Competition

This is another social marketing strategy tip that needs to be followed. You must continuously keep a watch on your competition and it's important to note that many a times this competition will also be a part of your social marketing network. Therefore, this is something that you must do also.

Try becoming an integral part of the social marketing network of your competitors. In a business it's important to understand your competition better, in order to steal a march over them.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore