Tuesday, January 27, 2009

10 Eye Popping, Jaw Dropping Ad Copy Secrets

10 Eye Popping, Jaw Dropping Ad Copy Secrets

1.) Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2.) Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3.) Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4.) Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5.) When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they're getting a good deal and it will increase the value of your product.

6.) Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7.) Include your own picture on your ad copy. This will show people that you're not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8.) Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9.) Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don't purchase your product.

10.) Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

Quote of the Day :
"I expect to pass through this world but once. Any good therefore that I can do, or any kindness or ablities that I can show to any fellow creature, let me do it now. Let me not defer it or neglect it, for I shall not pass this way again."
-- William Penn

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Riveting Ways To Nail Down Instant Sales

10 Riveting Ways To Nail Down Instant Sales

1.) End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products.

2.) Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.

3.) Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.

4.) Allow people who do not have time to explore your site to download your web site in ebook format. This will allow them time to view it offline.

5.) Use tons of headlines and sub headlines on your web site. This will keep their attention and keep them at your web site longer.

6.) Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site.

7.) Allow your prospects to chose between a retail or wholesale price. Charge people a membership fee to always get the products at wholesale cost.

8.) Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room and you'll draw extra traffic to your site.

9.) Increase the perceived value of your free stuff or bonuses by including the retail dollar amount the freebie would normally sell for.

10.) Create your own web ring. You will gain highly targeted traffic to your web site and others will link to your site because they'll want to join the ring.

Quote of the Day :
"Each difficult moment has the potential to open my eyes and open my heart."
-- Myla Kabat-Zinn

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Heavy Duty Online Sales Grabbers

10 Heavy Duty Online Sales Grabbers

1.) Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping, etc ...

2.) Make your small business look big on the worldwide web. Design your web site using professional graphics, ordering systems, organized layouts, etc ...

3.) Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.

4.) Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points, etc ...

5.) Tell people about your site whenever you get a chance. Those people will tell other people and soon. It's a cheap way to multiply your advertising.

6.) Write and send press releases for your web site. Use a strong headlines, make it news worthy, and tell the journalist why their readers would like it.

7.) Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.

8.) Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.

9.) Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites, etc ...

10.) Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat, etc ...

Quote of the Day :
"When you become detached mentally from yourself and concentrate on helping other people with their difficulties, you will be able to cope with your own more effectively. Somehow, the act of self-giving is a personal power-releasing factor."
-- Norman Vincent Peale

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Reasons Why People Don't Buy From You

10 Reasons Why People Don't Buy From You

1.) You don't make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won't sell their e-mail address and all their information will be kept confidential.

2.) You don't make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don't list any testimonials or guarantees included in your ad.

3.) You don't remind people to come back and visit. People usually don't purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your e-zine.

4.) You don't let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called "About Us" on your web site. Include your business history, profile of employees, contact information etc ...

5.) You don't give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, e-mail, web site, fax, mail, etc ...

6.) You don't make your web site look professional. You want to have your own domain name. Your website should be easy to navigate through. The graphics should be related to the theme of your web site.

7.) You don't let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you're selling.

8.) You don't attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9.) You don't test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10.) You don't give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

Quote of the Day :
"A dose of adversity is often as needful as a dose of medicine."
-- American proverb

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

Monday, January 26, 2009

10 Electrifying Ways To Explode Your Orders

10 Electrifying Ways To Explode Your Orders

1.) Persuade visitors to link to your web site. Give them a freebie in exchange for them linking to your web site. It could be content, software, etc ...

2.) Link to web sites that provide useful information or services for your visitors. If you have many useful links on your site, they may make it their start page.

3.) Spice-up your web site's wording using plenty of adjectives. It gives your visitors a clearer vision of what your explaining or describing to them.

4.) Don't make your banner ads look like ads. Most people ignore banner ads. Design them to look like content and have them click to read the rest.

5.) Join affiliate programs that go with the theme of your web site. You'll just be wasting valuable space and time if your visitors aren't interested in them.

6.) Market your web site as a free club instead of a web site. This'll increase your repeat visitors and sales because people enjoy belonging to groups.

7.) Interact with your online customers on a regular basis. This'll show them you care about them. You could use a chat room, forum or message system.

8.) Check your web site links regularly. After people click on one link, and it doesn't work, they usually won't risk wasting their time clicking on another one.

9.) Give visitors a positive experience when they're at your web site. Provide them with original content and free stuff. They'll tell all of their friends about it.

10.) Share customers with other businesses that have the same target audience. Offer their product to your customers if, in exchange they do the same for you.

Quote of the Day :
"Education is not the piling on of learning, information, data, facts, skills, or abilities -- that's training or instruction -- but is rather a making visible what is hidden as a seed ...
To be educated, a person doesn't have to know much or be informed, but he or she does have to have been exposed vulnerably to the transformative events of an engaged human life ...
One of the greatest problems of our time is that many are schooled but few are educated."
-- Thomas Moore

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Proven Ways To Accelerate Your Profits

10 Proven Ways To Accelerate Your Profits

1.) Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.

2.) Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.

3.) Send greeting cards offline or online to customers on holidays. You'll get the chance to increase your orders by including your ad inside the card.

4.) Market your products or services to your target audience. For example, don't try to sell a football in a cooking magazine.

5.) Give people the option of buying other products or add on products when they decide to buy your main product or service at the point of sale.

6.) Think of new ways to attract people to buy your products or services. You could add on extra free bonuses, delivery options, payments options, etc ...

7.) Give other businesses the option of selling your product. It could be a simple joint venture deal or an affiliate/associate program.

8.) Follow-up regularly with all your prospects and current customers. When people see your ad more than once they are more likely to buy.

9.) Learn sales ideas from reading and studying other business' advertising and marketing material. It could be ads, brochures, tv ads, sales letters, etc ...

10.) Educate yourself with new strategies to increase your sales. You could take classes, subscribe to e-zines and magazines, read books or ebooks, etc ...

Quote of the Day :
"Believe, when you are most unhappy, that there is something for you to do in the world. So long as you can sweeten another's pain, life is not in vain."
-- Helen Keller

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Boundless Ways To Anchor Down More Sales

10 Boundless Ways To Anchor Down More Sales

1.) Multiply your marketing and advertising efforts on the Internet. You can accomplish this by starting an affiliate program or using viral marketing.

2.) Increase your ratio of visitors that purchase your product(s). You could change your headline, offer a stronger guarantee, add testimonials, etc ...

3.) Find out who are your strongest leads for buying your product by offering a free ezine. The visitors that are very interested will subscribe to it.

4.) Team up with your competition by starting an association for your specific industry. It could lead to a profitable partnership with them.

5.) Publish an e-zine for your employees. This could motivate them to do a better job or fill them in on were your business is headed

6.) Search for your business' name in newsgroups and discussion boards. Some of the comments you find could help you improve your business

7.) Attract people to link to your web site. You could offer them a discount on the products you sell or give them free stuff for linking.

8.) Develop your own opt in email list by giving your visitors a reason to give you their e-mail address. Allow them sign up to free stuff and contests.

9.) Create a "PR" web page for your business. List information that could be considered newsworthy for e-zines, newspapers, magazines, etc ...

10.) Give your business and products credibility by linking to web sites that have written positive stories about your business.

Quote of the Day :
"... if the next generation is to face the future with zest and self-confidence, we must educate them to be original as well as competent."
-- Mihaly Csikszentmihalyi

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Reasons To Form A Strategic Business Alliance

10 Reasons To Form A Strategic Business Alliance

A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience.

Below are ten reasons to create a strategic alliance.

1.) You could offer your customers a larger variety of products or services. This will allow you to spendless time and money developing new products to sell.

2.) Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees.

3.) Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses, you both will share the advertising and marketing costs.

4.) You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.

5.) Your business will gain a larger number of skilled people working on the same project. You will gain the knowledge of the other businesses employees.

6.) You will be able to beat your competition by selling to a larger target audience. You will also increase the total number of existing customers you can sell your products and services to.

7.) You can exchange endorsements with your alliance partners. You'll add more credibility to your business and gain your potential customers trust to buy.

8.) You can expand your business more rapidly. You can develop new products and services faster with a larger work force.

9.) You'll be able to solve your customer's problems faster with a larger base of customer service people. You'll also learn new ways to improve your customer service from your alliance partners.

10.) You'll have a larger number of "strategic thinking" people. This will allow both businesses to come up with profitable business ideas quicker than before.

Quote of the Day :
"A man of character finds a special attractiveness in difficulty, since it is only by coming to grips with difficulty that he can realize his potentialities."
-- Charles de Gaulle

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

Tuesday, January 20, 2009

10 Effective Ways To Reduce Your Business Costs

10 Effective Ways To Reduce Your Business Costs

1.) Barter

If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

2.) Network

Try networking your business with other businesses.You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

3.) Wholesale / Bulk

You'll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

4.) Free Stuff

You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc...

5.) Borrow / Rent

Have you ever purchased business equipment you only needed for a small period of time ? You could have just borrowed the equipment from someone else or rented the equipment from a "rent-all" store.

6.) Online / Offline Auctions

You can find lower prices on business supplies and equipment at online and offline auctions. I'm not saying all the time, but before you go pay retail for these items try bidding on them first.

7.) Plan Ahead

Make a list of business supplies or equipment you'll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

8.) Used Stuff

If your business equipment and supplies don't need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and news groups etc...

9.) Negotiate

You should always try negotiate a lower price for any business equipment or supplies. It doesn't hurt to try. Pretend you are talking to a salesman at a carlot.

10.) Search

You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don't just be satisfied with a few.

Quote of the Day :
"It is courage, courage, courage, that raises the blood of life to crimson splendor. Live bravely and present a brave front to adversity."
-- Horace

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Cool Ways To Attract People To Your Web Site

10 Cool Ways To Attract People To Your Web Site

1.) Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.

2.) Provide your visitors with free content. Your content will be more attractive to your visitors if it's up-to-date or original. You could also offer people the option to reprint the content in their e-zine or web site.

3.) Offer a free online directory. The directory could be full of interesting ebooks, e-zines, web sites etc... If people find your directory to be a valuable resource they will visit it over and over.

4.) Give your visitors a free ebook. You could also include your own ad in the ebook and allow other people to give it away. If you don't want to take the time to write one, you could ask other writers permission to use their articles.

5.) Hold free online classes or seminars. They could be held in your web site's chat room. The idea of "live" information will definitely entice people to visit your web site. You will become known as an expert on the topic.

6.) Give visitors a free entry into your contest or sweepstakes. The prizes should be something of interest or value to your visitors. Most people who enter will continually revisit your web site to get the results.

7.) Let visitors download free software. It could be freeware, shareware, demos etc... You could even turn part of your site into a free software directory. If you created the software, include your ad inside and let other people give it away.

8.) Offer free online services or utilities from your web site. They could be search engine submitting, copy writing proof reading etc... The service or utility should be helpful to your target audience.

9.) Give free consulting to people who visit your web site. You could offer your knowledge via e-mail or by telephone. People will consider this a huge value because consulting fees can be very expensive.

10.) Give your visitors a free membership to your online club. People want to belong to something, why not your online club. You could also give away a free e-zine for club members only.

Quote of the Day :
"Forget the resolutions. Forget control and discipline... too much work. Instead try experimenting. Go in search of something to fall in love with... something about yourself, your career, your spouse."
-- Dale Dauten

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Blockbuster Ways To Ignite Your Sales

10 Blockbuster Ways To Ignite Your Sales

1.) Sign-up to win web site awards. When you win, some award sites publish your web site link, name and description on their site.

2.) Join online business associations or clubs. If you join, they will usually list all their members on their web site. It will give your business extra exposure.

3.) Utilize a simple form of viral marketing. Write or have someone else write a small report with your ad included on it and allow others to give it away.

4.) Improve your business by promoting customer feedback. Tell them you want their honest opinions about your business, good or bad.

5.) Design your packaging so it sells your products. Utilize colors and lettering that make your product more attractive to your prospects.

6.) Compare your product's guarantee to your main competitors. Find a niche were your can design your guarantee to be more powerful.

7.) Try not to assume your audience understands everything in your ad copy. If you have words they may not know the meaning to, define them.

8.) Build alliances with other online businesses. You could trade links or ads, create joint venture deals, cross promote your products, etc...

9.) Design your web site to be a valuable resource for people. Include original content, links to other interesting web sites, ebooks, software, etc...

10.) Compete with the highly branded businesses by practicing good customers service, strong product quality and speedy service.

Quote of the Day :
"Adversity has the effect of eliciting talents, which, in prosperous circumstances, would have lain dormant."
-- Horace

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

10 Profitable Reasons To Add A Discussion

10 Profitable Reasons To Add A Discussion

1.) You'll be able to communicate with your visitors. They'll begin to trust you and get to know you on a more personal level. People will purchase products quicker from somebody they already know and trust.

2.) People will revisit your web site to participate on your discussion board or chat room. They will meet other people with similar interests and your web site will become a hang out were they can chat.

3.) You can learn important information about your visitors by reading the conversations they have. They may chat about your web site or products. With this information you could learn to market your products more effectively.

4.) You could answer the questions your visitors ask in your online communities. You'll become known as an expert by giving the answers to their questions. This will give you and your business more credibility.

5.) You could teach a free online class using your chat room. This will give you an expert status and increase traffic to your web site by offering the free class.

6.) When your discussion board or chat room becomes popular, you could sell advertising space on them. This will give you an extra income stream for your web site.

7.) You can network with other businesses by having a chat room or discussion board. You could exchange business ideas, leads, advertising, etc...

8.) You could allow other web sites who don't have a discussion board or chat room to use yours. You will get free advertising by allowing them to link to your online community.

9.) When you have a discussion board or chat room you can get free advertising by listing them in online community directories. You can also join web rings with similar discussion topics.

10.) You can make money by advertising your own products and services on your discussion board or chat room. You could also join other people's affiliate programs and make commissions advertising them.

Quote of the Day :
"How far that little candle throws his beams ! So shines a good deed in a naughty world."
-- William Shakespeare

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore