Wednesday, November 5, 2008

5 Tips To Become The Person You Want !

5 Tips To Become The Person You Want !

Dear Friends ,

I hope you are having a great day today and are ready to learn some simple tips with me that are the backbone to a successful career or life. Some of this you will have heard before , but if you read all the 5 tips and put them to use , they will make an impact on your life.

1. ) Post Your Goals

Where You Can See Them Review them on a weekly , if not than daily basis. This way all your focus and activity is geared towards accomplishing what you really want in life. If you set your goals and never look at them again , you may end up doing things that do not move you in the right direction.

2. ) Plan Your Work and Work Your Plan

On a daily basis prioritize what is most important. Every evening make a list of everything you need to achieve the next day. Then prioritize your list so that you are working on the items that will help you achieve your goals. Assign time slots for each task and do not let things like emails and other interruptions get your the way.

3. ) Learn From Those Before You

Just remember that you do not have to invent ways to get new people to look at your business. Make sure you ask you sponsor for help , if you get no help there , ask the next person above them. They should be able to show you what is working for them and the things you can do to achieve results.

4. ) Expand Your Own Knowledge

Take time everyday to learn something that will move you forward in your life. Whether it is listening to an audio product or reading a book. The compounded effect over time and will create massive results in your life long term. If you read on 10 minutes a day for an entire year you will have learned more about improving your life than the average person will in his whole adult life. This slight edge will make all the difference to creating your own success.

5. ) Dream Big A life worth living is a life worth fighting for your dreams.

If you do not dream , how do you know what you are working so hard to chase down. When you come to the end of your life , I bet you will feel much more at ease knowing you gave yourself every chance to live your dream life. Never let anyone steal your dreams !

Here was one of my favorites book i have , and was the Best Selling , "Master Your Mind, Design Your Destiny". You'll Discover a lot the insider and might Change Your Life.

You may get it from My Link here and there's a Free Bonus from me.
Email to me after you get it. Click On Here Now.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

How Network Marketing Works ?

How Network Marketing Works ?

Let me share with you today the Number One Problem that is Stopping Most Distributors from achieving success when it comes to their Network Marketing Business.

Trying to earn quick money in Network Marketing is considered to be the quickest way to fail in your Network Marketing business ( or your home based internet business ) . A lot of people get into this industry with this flawed , "get-rich-quick" mindset , and they fail to realize that Network Marketing is really all about creating a slow , long-term , interconnected business.

If you are in Network Marketing with this "get-rich-quick" mindset , i strongly advise you to consider this fact : Would you rather burn yourself out making $1,000 a month for a few months , wearing yourself out , and then crashing and burning ? Or , would you rather work steadily and build a strong , even-increasing residual income of $50,000 per month or more for the rest of your life , even AFTER you've stopped doing Network Marketing ?

The choice may seem really obvious , but greed often blinds our eyes to the rewards of being patient and waiting for delayed gratification.

Here are a few of the reasons why earning quick money is actually one of the WORST Ways to build your Network Marketing business :

* Quick money is short term.

Network Marketing is a business where people build a huge income over a period of time through the efforts of many people. Think of it this way : would you rather use 100% of your own strength , or 1% of the strengths of 100 people ?

* Network Marketing is more of a teaching industry rather than a sales industry.

Even through sales are certainly involved in Network Marketing , it is not the best seller who wins the day. Rather , it is the best TEACHER that succeeds. Remember , Network Marketing is all about duplication. It is not a "one-man" show. You can sell thousands of dollars every month , but you are still one seller and you seriously can't do the same thing forever. Wouldn't it be better to teach two people how to sell or consume a quality product and teach them how to teach others to do the same ? Wouldn't it be a lot simpler ?

* Network Marketing doesn't provide huge commissions unless you have a huge team.

Many Network Marketing companies offer huge commission checks to the leader who builds the largest sales volume through their network - not from their PERSONAL sales. Most Network Marketing compensation plans also increase your payouts only after you've helped others to reach their goals as well. So don't be selfish and focus only on yourself - help others succeed first , before you succeed.

* You might tempt other people into trontloading.

Most people should join Network Marketing companies at an entry level that they are comfortable in. You may earn more commissions by getting your new downlines to frontload. But if they are in financial trouble or if they lack the proper training , your downlines will drop out from your network like a flash , and you will have no one left in your team to lead. Your downlines are your golden goose , so please don't cut them open , feed them and nurture them so they can lay more eggs , and they will all have golden geese of their own that will benefit you in the long run.

BUT the Most Important that you have to get rid of the "get rich quick" mentality , not only is it totally destructive to your network , but you might even get a bad reputation if things go sour. Make sure you are prepared to commit the next two to five years to your Network Marketing Business. You might want to get tips and learn more on how Network Marketing works on this link. Enter the link here.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : There was a FREE Latest Report on How Network Marketing works from me. You may reply to me on the above email ( Subject : Free Network Marketing report ).

PP.S. : This is the 'MUST LEARN' Guide for your Network Marketing Business , ( or Home Based Business ) , Creating your Strong and Powerful Long-Term Network. Get It Here.

Network Marketing for Everyone

Network Marketing for Everyone

Are you facing struggles trying to find a solution to a problem ? Money will be able to solve a lot of problems. Even though money is not the ultimate solution, I believe that the lack of money is the root cause of many problems in the first place – therefore solving your money problems will seriously get a load off your chest.

Now, lets talk about Network Marketing. What is Network Marketing ?

Network Marketing, also known as Multi-level Marketing ( MLM ), is a business-distribution model that allows a parent company to market its products directly to consumers by means of relationship referrals and direct selling. Independent, unsalaried salespeople of Multi-level Marketing, referred to as distributors ( or associates, independent business owners, dealers, franchise owners, sales consultants, consultants, independent agents, etc ... ), represent the parent company and are awarded a commission based upon the volume of product sold through each of their independent businesses ( organizations ).

Independent distributors develop their organizations by either building an active customer base, who buy direct from the parent company, or by recruiting a downline of independent distributors who also build a customer base, thereby expanding the overall organization. Additionally, distributors can also earn a profit by retailing products they purchased from the parent company at wholesale price.

Distributors earn a commission based on the sales efforts of their organization, which includes their independent sale efforts as well as the leveraged sales efforts of their downline. This arrangement is similar to franchise arrangements where royalties are paid from the sales of individual franchise operations to the franchisor as well as to an area or region manager.

Commissions are paid to multi-level marketing distributors according to the company’s compensation plan. There can be multiple levels of people receiving royalties from one person's sales.

Network Marketing or MLM is a business that doesn't require a lot of capital and there aren't a lot of risks. You don't even need any prior business experience, a double degree in aerospace engineering or even family support ! All you need to do is invest a small sum of money in some products, a starter kit, a couple of self-improvement books and armed with a desire for success, you will be able to achieve results.

Robert Kiyosaki of Rich Dad Poor Dad fame mentions network marketing or MLM one of the most perfect business models in the world because you can cross over from the E ( employee ) quadrant into the B ( big business ) quadrant. In other words, you don’t need to buy a shop lot or invest in a lot of inventory to be a big businessman – all you need to do is join a network marketing business or opportunity and learn from your upline.

Another reason why network marketing is a good ‘big’ business is because of the learning curve. Your upline is patient enough to teach you and talk to you about the principles of success. In business, most people are more reserved and keep their trade secrets to themselves. But in network marketing, the upline would want the downline to SURPASS them because the upline would be laughing all the way to the bank.

Finally, now anyone can make money – thanks to MLM.

For more resources on how to success and profit wildly in your business opportunity. Go here now.

Stay Tune on my next post on How Network Marketing Works ...

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : Free Report for you, Grap Now, Learn from the insider and don't forget to look out for my next post on How Network Marketing Works.Download your Free Report Here.

Home Based Business in Singapore

Home Based Business in Singapore

Dear Friends, I'm here again,

As you know, the living standard in Singapore is very high. Everything needs Money to "settle". Life was always filled with worries on paying the bills, house installment, feeding the children, sending them to a good school, money for foods and households, etc ... These are most Singaporean faced !

WORST still ...

Now even GST ( Goods & Service Tax ) already rise to 7% and next will be comming to 9%. Singapore inflating rate from 6.6% rise to 7.5%, which is 26 years high. Fuel/Oil price with a whopping of 75% increase, what else, COE is enough to prevent you from buying a car, transport fare, breads, rice, coffee, etc ... Everythings Rise ! We all know that in Singapore , "NO MONEY NO TALK"! That is the painful TRUTH.

Are You Facing These Problem Too ?
Will the Income you having now can least for Whole Life ?

Lets me ask a simple questions,

Would you like to Make Money without slogging a 9-5 job or even addition part-time job ?
Would you like to Earn Money from your free time even while you are asleep ?
Would you like to Get that car or house you have worked so unbelievably hard for just to afford ?
Would you Want to have more times for your parents, spouse or kids ?

If you are a responsible bread-winner, a supporting wife/husband or a filial child, the obvious answer is YES ...
YES ...
YES and ...
YES ...

BUT WHAT Would you do right now this instant if i told you that you CAN START EARNING within a week with a Simple & Proven System !
>> http://www.simplyrichsg.com/wgc

Give Yourself a Chance to Find Out How This System Works.This may be the SOLUTION to all your Money problems. And the Little Time you put in now compared to losing all hopes is NOTHING ...
Trust Me ...

You should know the answer Right Now !

To put it simply ...
With a 8 weeks 100% money back guarantee, it is a Win-Win situation. Either way, No Risk, No Worries. >> http://www.simplyrichsg.com/wgc

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : This was the most Simple and Easy System for Setting Up your Home Based Business. As i said above, give yourself a Chance and you will Guarantee to see your result within A Week.Click On The Link Now.

Blogger's PayCheck

Blogger's PayCheck

The Power of Blogger's PayCheck !

To All Marketers and Bloggers.

If you don't want to Discover the EASIEST and most BASIC way to start Earning Online, then go to the next page now. Otherwise, glue your eyes to this Important Message and Read Every Word !

Recent poll results show that Beginner Internet Marketers have NOT made even $1 on the Web yet ! Shocking, isn't it ?! The main problem comes down to this one thing. They are MISSING crucial pieces of the "make money on the Internet" puzzle.

A lot of ebooks and video guides people buy these days, LACK some of the most important parts needed for beginners to get over the big hurdles of setting up a Money Making Online Business. It's very HARD TO FIND a Complete Guide that will take you step-by-step through the whole process of creating and marketing a profitable website.

However, there IS a SYSTEM that is COMPLETE and is GUARANTEED to start you Earning Online !



Be Patient ...

Let me introduce you to a friend of mine who's name is "John". John set up a Blog in less than 2 hours on day on the Theme of Weddings ( he was enagaged to be married at that time ). John started posting about how he and his wife met and things they did together during the engagement, presents etc. To cut a long story short, John's simple Wedding Blog earns him in Excess of $3000 per month ! Here's the amazing part. John set his Blog up in under 2 hours, takes 1 hour to post to it every other day and tweak it and receives HEFTY PAYCHECKS every single month. It blows all these other complex and expensive programs out of the water with it's SIMPLICITY !

But here's where YOU come into the scene, my friends. John has written down everything he knows about Blogging and compiled a 200+ pages guide called "Blogger's Paycheck".Check It Out Here.

For a Limited Time at a Discounted Price that you're having now, you can get Instant Download access to John's System for Making $2000 - $3000 per month or even more from your very own Blog.

* You don't need ANY prior knowledge of Blogging.
* You don't need to INVEST a huge amount of money.
* You don't need to SPEND a lot of time ( 2 hours ! )
* You don't need to USE any hard SELLING tactics.

This is a Complete Guide to take you, even if you are a total Beginner Marketer who has been failing up until now and transform you into a Blogging Superstar. You are even backed by John's 8 Week Money Back Guarantee, so you will either make money or you don't have to pay a cent !

And did I mention the Bonuses ? Check It Out Here.


John is really Confident you will Succeed with his System because he is even offering you access to him ! You will be able to contact John personally to his email address and get expert help about your Blog. You don't often see a Bonus like that ANYWHERE ! And that's not the only Bonus you get. But when you see the price for everything, including the 200+ pages Guide and the Bonuses, you'll be rubbing your eyes in disbelief.

But Time is Limited. This Offer could change at any moment. The price could go uo. The Bonuses could Disappear. You simply must see this to believe it ... It Will Change Your Online Career. Go Here Now !

To Your Success


Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : People are already raving about the new "Blogger's Paycheck". The Ultimate Guide to Making Money from scratch with only One Simple Blog. Get Your Paycheck Here.

3 Super Easy Steps to Make Money Online

3 Super Easy Steps to Make Money Online

Do you want to make money online but just don't know how to get started ? If you want to get your internet marketing career off the ground but have no product, here's a very easy 3 step process that'll help you do that.

Step 1 - Products

Every marketer needs a product to sell, but as we said above you do not have one. That's not a problem. Since you don't have a product of your own I will show you how to get your hands on hundreds of products that you can use to create positive cash flow.

The first thing you need to do is visit Clickbank and sign up as an affiliate ( it is free ). Once you're signed up you can look at the top of the page and click on the link that says "Marketplace".

Here you'll find an easy to use search function to help you find products to market. When deciding on a product in the marketplace look under the listing and you'll see a list of numbers.

There are 2 things that you are looking for.

A.) %/sale :

This tells what percentage of the sale you're going to earn as an affiliate. You should never sell a product that is paying you less than 50%. Ideally you'll want to promote products that pay 65% - 75% in commission.

B.) %refd :

This value tells you the percentage of sales that come from affiliates. The higher this number is the better.

Step 2 - Advertising

You now have a product that you want to market and now we need to get into advertising. If you want to make money online then you need to get this business going quickly. To do that you are going to have to spend a little cash up front.

What you're going to do is promote your product with ... Pay per Click advertising ( PPC ). Go to Google AdWords and set up an account.

Build a list of keywords that you want to use with your campaign. Keywords are search terms that you think potential customers will use when searching for information in the niche that your product serves.

Once you have your list of keywords you'll bid on them. Basically you'll be telling AdWords how much you are willing to pay each time your ad is clicked. The key here is to use very targeted keywords. If your keywords are too general then you'll get too many useless responses. Use laser targeted keywords not general terms. Once your keywords are in place you need to construct your ad. Keep your ads short and powerful.

Your ads need to inspire viewers to click it. One word of caution ... never use the word "free" in your ad. You'll attract every freebie seeker in the world.

Step 3 - Blogging

Start a blog for free at Blogger.

Use your blog to review the products that you're going to promote and always use your affiliate link in your posts. Give your viewers some quality content and they'll come back. You can further monetize your blog using Google AdSense but that's another article for another time. You might need this "Must Learn" guide for setting up your blog. Get it here.

If you use this simple 3 step process you'll make money online in no time.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

Building a Successful Internet Business

Here's another great article for you ...

"Building a Successful Internet Business"

Enjoy...

Building a successful internet business isn't difficult as long as you're sure to use 3 keys to success in your internet marketing plan. Every internet marketer uses these 3 keys. Some may use different tactics or methods to achieve their goal but the 3 keys are still the same.

1.) Traffic Generation

Face it, without traffic there's no business and a comprehensive strategy should be part of your internet marketing plan. There are a number of methods that can be used to generate traffic including article marketing, ad swaps, joint ventures, co-registration and pay per click advertising. You should explore every advertising method that you can think of in order to increase the flow of traffic to your website. Here the traffic guide for you.

2.) Build a Subscriber List

This should be considered a "no-brainer" but there are people who put together their internet marketing plan with this left off. Affiliate marketing may not require that you build a list but if you don't then you are missing the real money on the internet.

3.) Convert Subscribers to Customers

If one of the most important keys in any internet marketing plan is to build a subscriber list then it should go without saying that you must use that list to generate income. Converting subscribers on your list to paying customers is how money is made on the internet.

Sending messages to your list with useful content will help you to build a relationship with the customer. In time they will come to trust you and believe me that trust will turn into sales. Learn How to Get More Buyers here.

When putting together an internet marketing plan use these three keys to become successful.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : Would you like me to show you how to run out of the Rat Race, fire your boss and start living the life you always dreamed of ? Click Here to Find Out More.

If they Can Do It ..... You Can Do It.

If they Can Do It ..... You Can Do It.

Dear Friends,

When your .....
..... wife
..... husband
..... mother
..... father
..... neighbour
..... friend

tells you that you .....
..... CANNOT
..... WILL NOT
..... SHALL NOT

ever make your living online, what do you do ?

When they say that your idea is .....
..... dumb
..... stupid
..... and idiotic

When they say that everything that costs money on the Internet is a SCAM, if it wasn't, it would be free.

What do you say ?

And when they tell you that the free stuff on the net isn't worth anything, or else they would CHARGE for it.

What do you say ? More to the point .....

When they're trying DESPERATELY to DRAG YOU down into the same muck and mire of failed dreams and lost hope that they're in.

What do you do ?

Here's what I do .....

I smile politely and back away. Because both they and their words are POISON to my success. Making a full time living - and even an insane fortune - on the Internet is entirely possible, and you and I KNOW THIS for a FACT because I do it for years and there are new people doing it every single day of the week. And If THEY can do it, YOU can do it.

Let me say that again .....

If THEY can do it ..... YOU CAN DO IT !

Because the ONLY difference between the people who have "Made it" online and those who "Haven't Made it" online, is that those who MADE IT took serious ACTION.

This is the ONLY ONLY ONLY Difference !

Take total, complete, full steam ahead ACTION. Now, certainly there are MANY ways to make your fortune online. The method I chose for all my friends out here was to get the very best tools and training possible. Check out Here.

But the point is, I never ever let those naysayers ( and I've known PLENTY ) drag me down into their dismal world. If they want to work 9 to 5 for the rest of their lives, so be it. But you and I want MORE.

We want BETTER.

We want to be in control of when and where we work and what we do.

It's called FREEDOM.

The Freedom to CHOOSE the life we want to Lead. So when those naysayers tell you why you will never, ever make a full time living ( or a FORTUNE ) online ..... just smile and back away. Let it be a complete SECRET that you are quickly and quietly building your own online empire with the help and guidance of Already Successful Online Marketers. Let it be a complete SECRET to your friends and family that you are watching your income go from .....

..... a couple of hundred the first month .....
..... to a several hundred the second month .....
..... to several THOUSAND a few months after that !

And when you are READY to quit your job working 9 to 5 for someone else who really does not give a flying flip about you, then go to each and EVERY ONE of those naysayers, and tell them very sweetly in your own way that they can go take a flying leap of their own, because you're now ..... OWN your own Internet Business. And you are now making TWO OR THREE TIMES or EVEN MORE compare to that 9 to 5 job you HATED !

Here's the link to Create your Internet Wealth.

You'll find the insider bonuses you get because you are NOT a naysayer, because you are READY to make a stand for yourself, and because you're ready to get the life and Freedom you've been craving for YEARS.

Welcome to a world where anything is possible ..... a world where you CAN and WILL build your Online Business faster than EVEN YOU thought possible.

Below was a sound advice from one of the Richest Self-Made Businessmen in the world.

"When people warn me against doing something once my mind is made up, I grow increasingly determined to try it."
-- Richard Branson

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

What Quadrant Are You In ?

What Quadrant Are You In ?

WHY do some people work less, earn more, pay less in taxes, and feel more financially secure than others ? It is simply a matter of knowing which quadrant to work from. Then it's time to get out of the Rat Race.

Poor and middle class people work on the left hand side as an "E" ( employee ) or an "S" ( self-employed ). All of these people sell their time for money. Because we only have fixed allotment of time our income is also limited.


Rich people live on the right hand side of the quadrant. "B" is for business and refers to business owners who leverage their time by utilizing the resources around them including having employees.

The different between the "B" and the "S" is that the self-employed person puts more energy into running things themselves and taking care of the operations part of the business. A "B" quadrant person sets up systems and hires people to run his businesses. This frees them up to build more assets.

Part of rethinking wealth is looking at life in a different way. If you think opening your own business is the way to freedom, you are right - as long as you run it the right way. It all goes back to the old adage "Work smart, not hard".

Would you like to learn how to work smart instead of hard ? Get the "Secrets of Self-Made Millionaires" Here, It might change your life.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : That's right ! I am so confident that this program will undoubtedly work to create massive multiple Streams of Income flowing into your life. All you have to do was to follow all the step-by-step that reveal in the guide for you. Work Smart, Not Hard. Get It and Learn Now.

Network Marketing , The Perfect Business

Network Marketing , The Perfect Business

"If you are looking to start your own business, a Network Marketing
business might be for you." ... DONALD TRUMP

One of the best ways to start generating some type of passive income is with a Network Marketing business. There are many misconceptions about the industry but there are many reasons why this 100% legal industry attracts millions of new people each year.

Why does the author to the Rich Dad series, Robert Kiyosaki, call Network Marketing ... "The Perfect Business ?"

"When i first heard about Network Marketing, i was against it. But after opening my mind, i began to see advantages that few other business opportunities offer ... Long term success in life is a reflection of your education, life experience and personal character. Many network marketing companies provide personal development training in those key areas ... Where could you find a business that will invest the time in your education, your personal development and building your own business ? The answer is : Most Network Marketing Businesses."

"I recommend a network marketing business. I recommend the industry for people who want to change and get the necessary skills and attitude training to be successful in the B quadrant."

Robert Kiyosaki is not the only financial coach that is recommending network marketing. Other famous authors have been written about how the industry can help YOU get started towards Financial Freedom.

Network Marketing, for example, is an amazing concept. First, it doesn't usually require you to put up a lot of upfront capital. Second, once you've done the initial work, it allows you to enjoy ongoing residual income ( another form of income without you working ), years after years after years. Try creating that from a regular nine-to-five job !

Here was a very great course on How Network Marketing Works. Its might change your life ... Get your Financial Freedom Here.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.com
Singapore

P.S. : Get this Full Guide and Learn How Networks Marketing Works. Enter the Link Here.

Are People Aware of Recession ?

Are People Aware of Recession ?

Nowadays, bad news was everywhere. Across the newspapers, TV, radio, internet, blogs, podcast, etc ... All were mentioning the same thing : Recession !

Last week, Singapore officially announced that we were in Recession. Job Loss was expected in near future, ( or even now ) and would dragged into middle of 2009. This was scary ! People without jobs, fresh graduates were about to leave school soon, the whole market would be full of jobless employees waiting to be employed !

I'm not trying to scare anyone out here. I’m trying to get people to start preparing for the worst, at least this is what I'm doing now. I've always told my friends that it's Very Important to have at least another sideline. I called it "The 2nd Income".

The 2nd Income need not earn as much as your full time job, but at least there's something you can rely on when your main income falls.

One of my friends' company recently retrenched 100% of their employees. This move benefited that company, BUT left hundreds, or even thousands of people jobless. They do not expect this, but sometimes, things just happened suddenly !

To All My Friends out here : FIND another source of income if you do not have one, Eg : insurance, property, or Internet Marketing, etc ... At least there are something that you can rely on. ALWAYS be in control of the situation, rather than letting the situation controlling you. To find out more about Internet Marketing ( which you can set up easily from home ), Just Go To Here.

Lets talk more in my next post. Stay tune, or you may subscribe to my blog now to get my Latest Notice ...

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : Don't forget to download your 2nd Income' Free Report.
Click on the Download Link Here.

Work from Home in your Housecoat !

Work from Home in your Housecoat !

Are you looking to Earn Extra Money ? Consider one of the many Home Based Businesses !
It’s true. Home Based Businesses can offer you excellent Self Employment Opportunities that let you :

* Create your own schedule

* Earn Cash Daily

* Work Part-time or Full-time

* And many more that i will talk on the next post ...

Imagine ... working in the comfort of your own home ...

That’s right, no more commuting ! Go ahead and keep those slippers on ... while you earn money Simply, Easy and Fast ! Isn’t it time you make your Dreams Come True ? They really can happen for you if you consider working from home. Home Based Businesses are here to stay, and its athe Best Opportunity that fits your schedule and needs. Click on the Link You Want Now To Find Out More.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

P.S. : Thinks of this, nowadays, bad news was everywhere. Across the newspapers, TV, radio, internet, blogs, podcast, etc ... All were mentioning the same thing : Recession ! To Secure your Future, Set-up your Home Based Business Now.

Tuesday, November 4, 2008

Three Important Concepts for Building Enormous Perceived Value and Selling Your Products for Top Dollars

Three Important Concepts for Building Enormous Perceived Value and Selling Your Products for Top Dollar

Dear Internet Business Friends,

One of your core responsibilities as a copywriter is raising the perceived value of the product you’re selling so you can charge premium prices.

This is especially true when selling information products.

Concepts #1

Perceived value and actual value in this case are inseparable.

When selling information products, you’re actually doing your customers a disservice by not maximizing the price and perceived value of what you’re selling.

Consider this analogy ...

Suppose you’ve got one heck of a sore throat and you go to the doctor for help. Which of these two scenarios would be more likely to make you feel better ?

Scenario A :
Doc listens to you for a few minutes and then sticks his wooden thingy
on your tongue and peers down your throat.

Next thing you know he’s telling you to go to the corner store and pick up some throat lozenges for $5, take a couple of aspirin, and call him in the morning.

Scenario B :
Doc does his thing and then writes you a prescription for some extra strength medicinal grade throat lozenges for which you’ll have to pay a pharmacist $20.

So which is it ? Most certainly you’d have more confidence in Scenario B. And therefore you would indeed feel better as a result of following that course of treatment.

Now what if I told you they were the same lozenges ?

Thousands of double blind “placebo” studies prove that regardless of what’s in those lozenges, Scenario B is going to have you whistlin’ Dixie a whole lot faster than Scenario A. Doctors have even been known to write prescriptions for over-the-counter medications for this very reason.

By feeding the mind a high value expectation, you can expect a high value result.

We’re all far more likely to derive value from something when we pay a price for it. The higher that price, the better. I know this is weird science, but it is absolutely true.

Once you firmly grasp this concept, you will always feel proud of charging premium prices and building perceived value that supports them. You’ll be incredibly motivated to do so.

The more you charge for your product, the more your customers will value it. And the more they value it, the more they will do with it. And the more they do with it, the more they will benefit. Do you see the logic ?

Concept #2

The subconscious mind can’t tell the difference between a real and an imagined experience.

The key to unlocking an avalanche of sales and getting top dollar for your products is to create the illusion of ownership in your prospects’ minds. Before they will take actual ownership by giving you money in exchange for your product, they must take mental ownership by experiencing what ownership will be like.

You build that feeling to some extent with pictures and testimonials and by demonstrating benefits. But most of all, you do it by getting your prospects to daydream about their future life. A life that is the result of what they can do, have, and become with your product.

The key trigger words are “imagine ... ,” “picture ... ,” “what if ... ,” “can you see yourself ... ” and the like. These words tell your prospects to withdraw from the senses and go inward, into the theater of their minds, where mental movies are created. These mental movies are about the future, but they are based on memory, and therefore highly personal to your reader.

If I were to say to you, “imagine her kissing you like you’ve never been kissed before,” I can say with 100% certainty that your mind will conjure up an image from memory that is unique to you. And that image will be imminently more powerful and moving to you than anything I could possibly describe.

I can guide your visualization, but you will build it with vivid images pulled from memory that are entirely personal to you. That’s why it’s best to present several different possible scenarios to your prospects. Different peoples’ creative imaginations will be triggered differently. So play around with different suggestions and increase your odds of hitting the mark.

“Imagine turning back the clock on your health. What would it be like to have virtually unlimited energy to burn ... to bound through the day like a teenager again ... to never experience the aches and pains of middle age ?

“Picture yourself powering through the workday ... towering over others in intellect and concentration ... and then coming home refreshed and looking forward to a night on the town.

“Instead of crumpling like a sack of potatoes on the couch, you’re out partying with friends into the wee hours of the morning ... skinny dipping ... and topping the night off with a couple of hours of passionate sex by the pool.”

The body only goes where the mind has already traveled. Remember that.

Once you’ve ushered your reader into the theater of his mind, you can then plant further ownership suggestions. You can send powerful signals to his subconscious mind by presupposing he will take the necessary action required to bring the imagined experience into actual experience.

If you’ve put yourself in the right “mental set” before writing your copy — creating a positive expectation in your mind that your prospect will buy — you tend to do this naturally.

Your writing will assume the sale.

Instead of writing :
“You could increase your take home pay by up to 40% without an increase in salary if you were to take advantage of my new tax zapper investment plan.”

You’ll be more likely write :
“You’ll increase your take home pay by up to 40% without an increase in salary when you take advantage my new tax zapper investment plan.”

Or if you’re really in the zone :
“You are increasing your take home pay by up to 40% without an increase in salary with my new tax zapper investment plan.”

The conscious mind doesn’t see a lot of difference in these three sentences. They’re all pushing the same benefit. But to the subconscious — which can’t tell the difference between a real and an imagined experience — I can assure you, the difference is night and day.

Note the differences :
The first sentence creates a mental image of self as yet undecided. The second sentence creates a mental image of self already decided and looking forward to the intended benefit. The third sentence creates a mental image of self enjoying the benefits of ownership in the present moment.

Which one creates a stronger feeling of ownership when you stop and think about it ? Go back and compare them carefully.

Concept #3

The fear of loss is greater than the desire for gain.

Anyone who’s watched the stock market for any length of time knows that markets fall much faster than they rise. The reason for this is that people place a much higher perceived value on that which they already own. They can’t bear to imagine it being taken away from them.

Think of your pet for example. What kind of a premium over purchase price would you place on your pet’s head ? Is your pet any cuter because YOU are its owner ? It certainly seems that way, doesn’t it ?

And the more work you put into ownership the more ownership you begin to feel. Somehow the more involved you were with house training, feeding, exercising and otherwise caring for your pet, the more valuable little Rex or Patches becomes to you. As if your efforts in these areas somehow create more value than somebody else’s.

In the same way, you can increase the perceived value of your products with involvement devices and contests that mentally commit your prospect to the sales process ... hurdles to overcome such as applications that must be submitted before someone can buy ... and other “work” that similarly invests your prospect.

The more you can strengthen the feeling of ownership, the more effectively you can leverage the fear of loss. Scarcity is a powerful tool on its own, but its power is amplified many times over when a sense of ownership has previously been cultivated.

The allure of “FREE” also derives its power from this natural human inclination to overvalue that which we already have, relative to what we may hope to gain. Have you heard the expression, “a bird in the hand is worth two in the bush” ?

What the word “FREE” really means is “FREE from risk of loss.” Given the choice between a free $10 off coupon, and a coupon worth $20 that costs $7, the overwhelming majority of people will take the free coupon. Is that stupid ?

Perhaps, but it all goes back to our primal fear of loss. The second offer is clearly better, but the first one is free of risk of loss.

What this means is that you can enhance perceived value dramatically with free stuff piled on top of your basic offering. The perceived value of free stuff actually exceeds the dollar value you attach to it. And once a sense of ownership has been established for that free stuff, you can then create scarcity that threatens to take it away from people if they fail to act immediately. And they will be powerfully motivated to do so.

So let’s review :

Step 1 — Come to grips with your responsibility to charge premium prices, and create perceived value that justifies those premium prices. Realize that it is in your prospect’s best interest, and that perceived value and actual value are tied together at the hip.

Step 2 — Leverage the subconscious mind’s inability to separate fact from fiction. Stimulate “ownership” imagery in the theaters of your prospects’ minds. Presuppose the sale as well as the realization of its desired benefits.

Step 3 — Create a condition of scarcity or urgency that threatens to take away what your prospect has already become mentally attached to.

There you have it, a three-pronged plan of attack. Charge premium prices, build perceived value, and prosper.

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore

Who was the Real Marketing Gunies ?

Who was the Real Marketing Gunies ?

Dear Internet Business Friends,

When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right ?

But what most people don’t know is the fascinating story behind the story, and the valuable lesson it reveals ...

Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist, on May 8, 1886.

Pemberton brewed the mixture in his backyard in a three-legged brass kettle. The original ingredients were lime, cinnamon, coca leaves, and the seeds of a Brazilian shrub.

The concoction was originally intended as a nerve and brain tonic. People seemed to get a buzz off it, and it quickly became popular. Coca-Cola was soon served at pharmacy soda fountains far and wide.

The company thrived, dominating the cola market with virtually zero serious competition for decades while its nearest competitor, Pepsi, repeatedly flirted with bankruptcy.

In the thirties, Coke had a chance to buy Pepsi’s assets at a ridiculous fire sale price. Management sneered. Pepsi survived, and by the mid-forties began to prosper.

So much so, that by the early eighties, Coke was about to lose a marketing trump card to Pepsi.

Coke had been losing market share since the end of the Second World War, declining from 60% at that time, to just 24% in 1983.

Pepsi was winning the cola marketing wars with ads that showed blindfolded people taste-testing Coke and Pepsi, and then testifying their preference for Pepsi.

These ads were very effective because many of the people who said Pepsi tasted better were died-in-the-wool Coke drinkers. Seeing their fellow Coke drinker’s shock and dismay in discovering they actually preferred the taste of Pepsi was very persuasive.

Coke drinkers found themselves running down to the corner store to buy Pepsi so they could take the challenge too. Some became converts who then turned their friends on to the Pepsi challenge, and the campaign spread virally.

Pepsi was about to claim that not only did it taste better than Coke ( as proven in blind taste tests ), but that it was actually more popular. This would have added even more fuel to Pepsi’s already serious challenge to Coke’s market dominance.

Coke was also losing market share to new market entrants who catered to the rising consumer preference for diet, citrus, and caffeine-free beverages, while Pepsi’s marketing strategy was continuing to win new customers.

Better taste was the main thrust of their advertising. Why else would anybody drink such an otherwise worthless mixture of ingredients ? It seemed true. People really did prefer the taste of Pepsi.

This fact was further borne out by the runaway success of Diet Coke. Coke actually developed it from the ground up to taste more like Pepsi, rather than simply replacing the sugar content of the original recipe with artificial sweeteners.

All of the evidence pointed to Coke having a taste problem with the original recipe. Coke had, in fact, been working in secret for years on a new one.

Drawing on the success of Diet Coke, Coke’s marketing strategy called for the modification of that recipe to a sugar-based drink. They felt they could finally turn the tide by introducing “NEW Coke,” based on that formula.

In pre-launch blind taste tests, people thought the New Coke tasted sweeter and smoother than the original. Extensive research revealed that people preferred the New Coke to both the original Coca-Cola recipe and Pepsi.

New Coke was the solution, but what to do with the original ?

If they kept both on the market, it was a sure bet Pepsi would be able to claim it was more popular than both! And a marketing strategy that promoted both a new and an old Coke would only confuse the public and dilute the brand.

So the original recipe was dropped.

What happened when New Coke was introduced ?

It bombed completely, and utterly ! Here’s the brilliant tag line they used to introduce it. “The Best Just Got Better, Coke Is It !” Gee, that looks like a winner.

People hated the New Coke, many without even having to taste it. And they were incensed that the original had been “stolen” from them.

Within a week, thousands of stunned and outraged Coke drinkers flooded the company’s toll-free number, threatening to switch to Pepsi. In one bizarre communiqué, a retired Air Force officer explained how he had wished to be cremated and interned in a Coke can, but was now reconsidering.

One hundred years and countless millions of dollars in advertising had made Coca-Cola a part of people’s very identity. Drinking Coca-Cola wasn’t about taste at all.

It was about mental association.

Emotional Opium !

The act of raising that funny looking spiral bottle to your lips ... the cane sugary fragrance that followed ... the sharp carbonated bite that set your throat ablaze with each vigorous swig. For many people, the whole experience was anchored deeply to fond, albeit sometimes even imaginary memories — memories that had been reinforced repeatedly by Coke’s marketing.

Coke had no choice but to bring back the original recipe, amid a huge fanfare of publicity, as though it were the second coming.

Immediately Coke’s switchboards lit up like Christmas trees. Over the next several days, over eighteen thousand calls of gratitude came pouring in. One caller said she felt as if a lost friend had returned home.

The comeback of the original recipe drove Coke’s stock price into the ozone — to the highest level in twelve years ! Coke drinkers everywhere wept syrupy tears of joy and gratefulness at the miraculous redemption of their beloved caustic black glop.

What a hullabaloo about nothing. Sugar water.

For heaven’s sake !

Incredibly, from that point forward the tide turned. Pepsi’s clever ads lost their effectiveness. And Coke maintained the pole position. But the story doesn’t end there ...

Years later, a few enterprising neuroscientists decided to conduct their own taste tests — but with an interesting twist. They put the tasters in MRI machines so they could monitor the blood flow inside of their skulls while they drank.

They sent either Pepsi or Coke gushing down a long tube into the taster’s pie holes. Sometimes they were told which glop was coming. Sometimes they weren’t. When they knew what was coming, a particular part of the brain that deals with working memory and associations lit up. And it lit up more brightly with Coke than with Pepsi — proof positive that branding works !

The real attraction of Coke was not in the taste — not at all. It was in the symbolism. Coke symbolized the energy of youth. Drinking Coke identified you as hard driving, someone who worked and played for keeps, living life to the fullest.

So what can we learn from this story ?

Well for me, the most interesting aspect is the sway that drama and spectacle have over people. There’s a reality TV flavor to all this, isn’t there ?

Pepsi could have easily quoted some stat about how 3 out of 4 people or whatever it was prefer the taste of Pepsi in blind taste tests. But they dramatized it. They tickled our primal competitive nature and made an entertaining game of it. They showed real Coke drinkers experiencing the shocking realization that they did indeed prefer the taste of Pepsi.

And then there was the amazing drama of betrayal and redemption that followed when Coke pulled the plug on the original recipe. This was priceless theater and perhaps the biggest take-away selling gambit in marketing history. Overnight, the perceived value of the original recipe went through the roof !

At the end of the day, who was the real marketing genius ?

The common lesson in all this is the power of spectacle to draw attention to your offering and create sustained interest in your sales message.

How will you use it ?

To Your Success

Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore