To this day, the traditional way of prospecting in the Network Marketing business is still perceived to be a challenge by many network marketers. Why ? Because this prospecting method is perceived to be intrusive by your prospects and yourself, as the network marketer. That’s part of the reason why 97% of Network Marketers fail.
Finding and making a list of “warm” prospects consisting of your friends, relatives, acquaintances, and those friendly looking people in the grocery store check out line is how Network Marketers are taught to market their business, traditionally. I believe that the reluctance in approaching strangers in public places to join your business is valid when you perceive marketing your business traditionally as intrusive. Often people got discouraged with this approach, and stopped pursuing their dreams of achieving the financal freedom through the network marketing business altogether.
With the advent of the Internet, more and more network marketers are moving away from the traditional way of prospecting. This phenomenon is called the Internet Network Marketing. Several years ago most people who got introduced to network marketing were introduced by a friend or relative. Through the Internet you can now market your products and/or your Network Marketing business to so many people from around the world without having to travel or to “bother” your friends, family, and acquaintances.
As a Network Marketer, you can now bring to your prospects articles, audio, and video that are related to your business right away, no matter where you are located in this world.
In addition to being able to market your products and/or Network Marketing business to so many people around the world is NOT the only reason why I think Internet Network Marketing is far more superior than the Traditional Network Marketing. There are other reasons for this. I would like to present those reasons by comparing the Internet Network Marketing with the Traditional Network Marketing.
A. ) INTERNET NETWORK MARKETING ENABLES YOU TO GENERATE YOUR OWN LEADS IN AUTOMATIC MODE
Traditional Network Marketing :
One common way to generate lead is to speak to your friends, family, relatives or anyone you know personally. This is a very tedious process that has to be manually done. You have to approach your prospects one by one and manually write down their contact information in a small notepad. That is if your prospect is willing to give you his/her information.
Internet Network Marketing :
You can approach ( or BE APPROACHED ) by 100s, if not 1000s of prospects online, 24/7, provided that you have built your website infrastructure correctly ( i.e. set up valuable content attract traffic and set up traffic generation and retention campaign ). The world wide web never sleeps !
B. ) INTERNET NETWORK MARKETING IS MORE ECONOMICAL THAN THE TRADITIONAL NETWORK MARKETING
Traditional Network Marketing :
With the traditional network marketing, there are several marketing costs that need to incur. They can be really expensive, especially if used towards marketing your businesses to non targeted prospects ( i.e. not interested prospects ). Some of the costs that I can think of are :
1. ) Gas expenses
Imagine having to drive around to your prospect’s residence one by one, over and over again until your prospect turns into your customer/business team member. What if you have 100 people that you want to talk to ?
2. ) Meeting room rental fees
If driving around to your prospect’s house one by one is not an option due the rising gas price, how about renting a meeting room in some hotel ? Rental for a meeting room in a 3 star hotel would normally be costly as well.
3. ) Marketing pieces
Marketing pieces like company magazines, CDs, brochures, postcards etc. can be very costly if sent to uninterested prospects ( i.e. not doing targeted marketing ).
Internet Network Marketing :
With the Internet Network Marketing, there are several low marketing expenses that need to incur.
1. ) Hosting fee for your website / blog ( around $10 per month ). The “baby” program at the Hostgator has the monthly hosting fee of less than $10. Once you subscribe, you will have the ability to add unlimited #s of domains.
2. ) Domain fee for your website / blog ( around $10 per year per domain )
3. ) Internet Network Marketing training. When you’re just starting out doing the Internet Network Marketing, the type of training that you have to undergo will be different than the type of training that you have to undergo after few months/years of doing it. This would depend on your background as well. If you are new to the Internet Network Marketing and have no experience in Network Marketing, you will need a complete step by step, guide me by the hands training.
C. ) INTERNET NETWORK MARKETING ENABLES YOU TO MONETIZE YOUR MARKETING EFFORT
Traditional network marketing :
Monetizing my marketing ? Is this person taking non-sense ? Up to the time of writing of this article, I am not aware that you can monetize your marketing effort through the traditional network marketing.
Internet Network Marketing :
If you have a website or a blog, you can monetize your marketing efforts using the methods below :
1. ) Google AdSense
2. ) Affiliate Marketing
3. ) Getting paid blogging ( with blogs )
4. ) Contextual advertising
5. ) Selling advertising space to other vendors/marketers
To Your Success
Wingcent Ning
Success-Biz Marketing
wingcent@gmail.com
http://mysignaturebusiness.blogspot.com
Singapore
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